This theory is closely related to the availability of heuristics, suggesting that perceptions of similarity (or difference) are influenced by the ease with which these properties can be recovered from memory.  And as one might expect, the similarities between oneself and others are easier to recall than differences. This is partly because people generally associate with those who look alike to themselves. This exhibition selected to similar people may skew or limit the “sample of information on the true diversity of opinions in the broader social environment.”  Because of selective exposure and heurist availability, it is natural that similarities prevail in one`s own thoughts.  Next, participants completed the Free Will Inventory (FWI) (40) (Supporting Information). The FWI comprises 15 points that measure the strength of belief in free will and related constructs such as dualism/non-reductionism and determinism on seven-point evaluation scales. In order to obtain an overall measure of how participants viewed their behaviour as being caused by their own free choice and independently of past events and biological composition (4), we calculated a composite assessment of belief in free will by calculating the elements of free will with elements of dualism/non-reductionism and elements of reverse determinism (for a similar approach see refs. 22 and 25). The internal consistency of this compound free-kick score was acceptable (Cronbach α – 0.70). It`s amazing how many times companies (even the most successful) believe they`ve come up with a promising new product or feature, and assume that users will like it as much as they do. This theory suggests that when a person focuses exclusively on their own preferred position, they are more likely to overestimate their popularity and thus fall victim to the false consensus effect.  This is because this position is the only one in their immediate consciousness.
Implementing action that will promote the position will make it clearer and increase the consensus effect. However, if more positions are presented to the individual, the degree of inconsistency could decrease considerably.  In particular, it could be said that the belief in free will is linked to the place of control which, in turn, may take into account the bias of the correspondence. According to Rotter (45), an individual perceives the result of an event as being within or outside of his personal control and understanding. A person with an internal control space thinks they have an impact on results through skills, effort or skills. On the other hand, a person with an external control site believes that forces out of the individual`s control determine the results.